Are tired stereotypes steering kids away from science careers?
Highlights
- Associate Professor Laura Scholes challenges outdated stereotypes that stop children from seeing science as an exciting career.
- Her research shows schools can spark more interest in STEM by exposing students to diverse scientists and real-world science.
- She encourages educators to challenge stereotypes early so more children can imagine themselves in science careers.
In the late 1950s, behavioural scientists Margaret Mead and Rhoda Métraux published a seminal study showing that American high school students held a pervasive image of a scientist as “a man who wears a white coat … unshaven and unkempt … wears glasses … surrounded by equipment: test tubes, bunsen burners, flasks and bottles … his work may be dangerous”.
The “mad scientist” archetype has long been conspicuous in pop culture. It’s the Einstein-esque genius with wild hair and even wilder experiments. It’s Victor Frankenstein, or Doc from Back to the Future.
Decades on, this character trope might seem stale. But new research led by ACU’s Laura Scholes, Associate Professor at the Institute for Learning Sciences and Teacher Education, suggests the stereotype continues to stick.
In a study titled “I’m good at science but I don’t want to be a scientist”, Scholes and her co-author Dr Garth Stahl asked primary school students from six Australian schools a series of questions to gauge their views on science.
Their findings indicate that for many students, the image of a scientist has not changed much since the ‘50s.
“These are nine and 10-year-olds, and when we asked them, ‘What does a scientist look like?’ the idea of the ‘mad scientist’ seemed to be ingrained, even at this early age,” says Scholes, whose research explores gender stereotypes and schooling.
“Surprisingly, they still have this idea that a scientist is someone with a white lab coat and crazy hair and goggles.”

Take Jack*, a participant in the study who aspires to be a soccer player. He describes a scientist as “a crazy white-haired sprouting out mad man”. Others talk of “a person in a white coat, wearing protective goggles”, or mention “potions and they’re tipping everything into each other”.
These stereotypes can cloud a young person’s perceptions of science, leading them to rule it out as a potential career regardless of talent or interest.
More than half of the students surveyed expressed no aspirations to pursue a career in the sciences, and a further 13 per cent were vague or ambivalent.
Scholes and Stahl note their findings “resonate with previous studies that have emerged since the 1950s indicating that for many students, the image of a scientist remains grounded in a particular stereotype of a lab worker”.
They suggest that movies, books, TV shows and social media may have something to answer for, unwittingly influencing the future career choices of schoolchildren.
“Think of movies like Back to the Future, where we see a scientist doing risky things, where things are exploding and people are in danger,” Scholes says.
“These depictions make science seem weird and dangerous, and many children don’t see it as something that could be an everyday experience. It puts science outside their realm of possibilities and creates a distance that can affect their aspirations.”
The fact that the “mad scientist” is a character in the imaginary world of movies and books seems to make little difference, with only one student making a distinction between fiction and reality.
“A scientist in a fictional world has a big white lab coat,” says Sam*, a boy who aspires to be an Olympian. “But now that I’ve grown older, I know that scientists usually don’t wear, although they sometimes do wear white coats, but not usually because it’s white and it would get easy stains. Now I think of scientists as just normal clothes.”









